Offended

From: whatever@whatevermagazine.com [mailto:whatever@whatevermagazine.com]
Sent: Tuesday, March 05, 2002 2:58 PM
To: info@wachusett.com
Subject: tv ads

I find your television ad, which closes with the paraphrased lines, "If you don't ski...you're not a bad person...you're just not a whole person," seriously offensive.

The suggestion that I am incomplete because I don't share your interests (buy your products) is the same as racism or religious oppression. Why do you run ads that promote ideas that denegrate portions of the population who don't think the way you do? Why do you have to attack people who aren't interested to attract the ones who might be?

From anthony@wachusett.com Thu Mar 7 15:05:32 2002
Date: Thu, 7 Mar 2002 12:53:25 -0500
From: Anthony Martino
To: whatever@entropy.tmok.com
Cc: Anthony Martino
Subject: RE: tv ads

Hello:

Our intention was not to offend with this commercial, and we apologize that it brought about such a feeling. Due to concerns over this particular ad we have asked the networks to pull it off the rotation.

Anthony J. Martino
Communications Manager
Wachusett Mountain Ski Area
978-464-2300 ext. 3004
www.wachusett.com